Kids First Group
Role: Concept/Visual Designer
Scope: Kids First Group partnered with various companies to offer employee vouchers, so I designed each piece to feel like the group while making the individual schools easy to identify through imagery and iconography. With more creative freedom on the Redwood flyer, designed for a spring market, I leaned into a more illustrated, playful style to match the energy of the event. To see more Kids First Group work, check out the Social Media and CRM pages.
Crayons Not Included
tajawal
Role: Concept/Visual Designer
Scope: The gift cards were designed pre-rebrand, with everything spilling out of a bag around the tajawal logo, a nod to the brand name which means to wander or roam. The flyers tell the story of the rebrand: the earlier versions led with discounts to give corporate employees a clear incentive to sign up, while the post-rebrand flyer shifted focus to showcasing tajawal itself, reflecting how far the brand had come. To see more tajawal work, check out the Social Media, Campaigns, Web and App, Infographics, CRM and Outdoor pages.
The Logo Had Baggage
Hotel Indigo
Role: Visual Designer
Scope: For the launch of Hotel Indigo Dubai, I designed a full suite of collaterals spanning the hotel itself and each of its five food and beverage outlets, each piece cohesive within its own brand while bringing a little personality to the everyday hotel experience. I also established their brand guidelines, illustrated hotel room layouts for the website, and designed banners for email, social media, and advertisements to support the hotel's opening.
50 Shades of Indigo