Muslims of France


Role: Concept/Illustrator/Animator


Scope: A title sequence for a three-episode news programme exploring the lives of Muslims and immigrants in France. Each word constructs itself on screen before deconstructing and breaking apart, the typography physically acting out the experience it describes. The original storyboard included social pressure, but tension replaced it in the final cut, a small change that made the sequence land harder. Until finally, all those scattered letters reassemble into one: Muslims of France.

Identity: Some Assembly Required

Egypt's Choice


Role: Concept/Illustrator/Animator


Scope: A backdrop animation conceived, illustrated, and animated for a news segment covering the Egyptian Arab Spring. Using reference imagery from the protests, I illustrated the entire wall in a graffiti style to sit behind the presenter, a nod to the real graffiti that covered Egypt's streets during the revolution. The wall was then animated to bring the chaos and energy of the protests to life, set to the iconic Egyptian chant calling for the government to step down.

Even the Walls Were Protesting

Almosafer Wallet


Role: Co-Concept/Designer/Animator


Scope: An explainer animation walking Almosafer customers through the benefits of the wallet, from earning points on hotel and flight bookings, to applying a discount code at checkout. Clean, step-by-step motion designed to make the process feel effortless. To see more Almosafer work, check out the Campaigns, Infographics and CRM pages.

Even Your Wallet Gets Rewards

  • Wedding Invite


    Role: Co-Concept/Illustrator/Animator


    Scope: The birds from the engagement invite land at the polo club where they get married. Every detail was drawn from scratch in After Effects, the birds, the venue, the trees, the houses, built in pieces so every movement could be controlled, from the birds hitting the polo ball and running across the grass to the trees swaying in the background. Celebrated with a zaghareet, the Arabic way of marking a joyful occasion.

  • Engagement Invite


    Role: Co-Concept/Illustrator/Animator


    Scope: Where it all begins, the two birds take flight, unscrolling the invite mid-air as a nod to the adventure ahead, before they eventually land at the polo club for the wedding. The sound ends on a trumpet fanfare, a playful take on "you are cordially invited."

  • Storyboards


    Role: Illustrator


    Scope: Before anything was animated, every idea was sketched out in Photoshop to give the bride a clear vision of what she'd receive, then redrawn in full detail in After Effects.

Birdie, I Do

Torath


Role: Animator


Scope: This is a logo animation for Torath Production. Real ink footage, filmed in a water tank, was warped and shaped in After Effects to form the logo, the ink blooms then dissolves to reveal the mark. The sound design mirrors the visual: an old film reel click to open, a whoosh as the ink flows through, a rewind as it fades, and the quiet punctuation of a camera shutter, each sound a nod to what Torath does best, film and photography.

Let That Ink In

Dukkantek


Role: Concept/Designer/Animator


Scope: An animation aimed at recruiting people to bring Dukkantek's technology to local baqalas. The goal was to make the opportunity feel as clear and accessible as possible, letting the animation do the heavy lifting, keeping it simple, seamless, and easy to follow. I storyboarded every frame first, which made the animation process smooth, and I also voiced the video to bring it all together.

Your Corner Shop is Lowkey a Goldmine

  • Save up to 10%


    Role: Concept/Designer/Animator


    Scope: Created post-rebrand, this animation leans into clean, simple iconography and brand colours to walk viewers through the benefits of subscribing long term with 10% off the first 9 months. To see more invygo work, check out the Social Media and Web & App pages.

  • Why Buy When You Can Subscribe?


    Role: Concept/Designer/Animator


    Scope: Created pre-rebrand, this animation had more leeway to play with colour and iconography, but still focused on communicating the benefits of subscribing to invygo simply and clearly. To see more invygo work, check out the Social Media and Web & App pages.

  • Maximum Freedom, Minimum Paperwork


    Role: Concept/Designer/Animator


    Scope: Another take, created pre-rebrand, on why subscribing beats buying, focused on the freedom of minimal paperwork and an app that does it all. The car drives through each frame, mirroring the ease and flow of the whole experience. To see more invygo work, check out the Social Media and Web & App pages.

  • Ramadan Kareem


    Role: Concept/Designer/Animator


    Scope: I saw an opportunity in the logo, its crescent-like shape made the moon a natural fit. The animation follows the cycle of the moon from crescent to full and back, before transitioning seamlessly into the invygo logo, a clean, wordless way of saying Ramadan Kareem. To see more invygo work, check out the Social Media and Web & App pages.

The Situationship That Actually Works

Launching Mahzooz


Role: Concept/Designer/Animator


Scope: When Emirates Lotto rebranded to Mahzooz, the Arabic word for lucky, the launch needed to feel like a celebration. The animation plays with 3D-style lotto balls and a bird logo shaped from the same sphere, bringing the new identity to life in a way that was fun, light, and impossible to scroll past. To see more Mahzooz work, check out the Social Media page.

One Small Launch for a Bird

Intro to Blockchain


Role: Concept/Designer/Animator


Scope: The goal was to get people curious enough to sign up to the Blockchain Lab. In just 12 seconds, the animation breaks down the core benefits using fast, playful motion designed to hook viewers from the first frame and hold their attention all the way through. To see more Rain work, check out the Social Media, Campaigns, Infographics, CRM, and Outdoor pages.

Refer and Earn


Role: Concept/Designer/Animator


Scope: The animation was structured intentionally, keeping it short enough to hold attention while building momentum through the edit, with the music timed to crescendo at the reveal of the key benefits, so by the time viewers reach the most important information, they're already hooked. To see more Rain work, check out the Social Media, Campaigns, Infographics, CRM, and Outdoor pages.

Hodl On, Let Me Explain