tajawal Social Media
Role: Concept/Designer/Animator
Scope: Created pre-rebrand, when I had more creative freedom with colour. Collaborating with the social media manager to find fresh ways to engage audiences for a travel brand, back when Facebook was the primary platform. Every post had a concept behind it, the YouTube follow post on a vintage TV, the logo shaped around iconic landmarks, a map showing our reach, Formula 1 tie-ins, and airline spotlights, all designed to drive follows, engagement, and traffic to the website. To see more tajawal work, check out the Campaigns, Web and App, Infographics, CRM, Outdoor and Print pages.
Gate B4: Content
invygo Social Media
Role: Concept/Designer
Scope: Before the rebrand, there was no clear creative direction, so I built one, keeping posts consistent and on-brand. After the rebrand, a defined style gave more structure to work within. Collaborating with the content team, the content ranged from valentines posts and subscription benefits to country launches, car specs, and deals, a high volume of daily content designed to keep users consistently engaged and invygo top of mind. To see more invygo work, check out the Motion and Web & App pages.
Daily Posts, Zero Commitment
Kids First Group Social Media
Role: Co-Concept/Designer
Scope: Brought in as a freelance designer to support a full-time designer across six schools under the Kids First Group. While staying within each school's brand guidelines, I found my own creative approach to event invites, camp promotions, open days, and more, bringing a fresh perspective to the content without stepping outside the brand. To see more Kids First Group work, check out the CRM and Print pages.
Nap Time Was Not on the Brief
Rain Social Media
Role: Co-Concept/Designer/Animator
Scope: As part of the Rain rebrand, I concepted and designed the templates for recurring social media content, weekly market performance, glossaries, infographics, and more, while collaborating with the content team to find creative ways to make crypto feel accessible. The goal was to keep posts informative enough for enthusiasts but clear enough for anyone just getting curious, balanced with calendar and engagement posts to keep the community active. To see more Rain work, check out the Motion, Campaigns, Infographics, CRM and Outdoor pages.
We Made It Make Sense
Mahzooz Social Media
Role: Co-Concept/Designer/Animator
Scope: Working closely with the content team, I brought 3 monthly content calendars to life across four languages, English, Arabic, Tagalog, and Malayalam. Weekly teasers, reminders, and live draw posts were mostly short 5-second animations built to drive participation, while bi-weekly quizzes gave audiences credit to enter the draws. Engagement posts, star of the week, calendar days, winner spotlights, kept people coming back between rounds, and the results showed in consistently high engagement and a surge in weekly draw participants. To see more Mahzooz work, check out the Motion page.
Post. Draw. Repeat.