Graduation Came With Homework
Kids First Group Emails
Role: Concept/Visual Designer
Scope: These graduation photo board emails were designed to feel distinct to each school while delivering the same clear message, here's what your child gets, here's the price, here's how to order. A good example of adapting a single concept across multiple brands without losing each school's individual identity. To see more Kids First Group work, check out the Social Media and Print pages.
Series B Rain Email
Role: Concept/Animator
Scope: A Series B announcement that needed to feel as big as the news. I animated a rocket launching through stages, from ground to sky to deep space, with the stars connected as a network, a nod to the blockchain at Rain's core. The message: we got here, and there's no ceiling anymore. To see more Rain work, check out the Motion, Social Media, Campaigns, Infographics, and Outdoor pages.
To Series B and Beyond
Almosafer Emails
Role: Concept/Visual Designer/Animator
Scope: Two emails with very different jobs. The unsubscribe email needed to feel fun rather than desperate, so I animated a hotel checkout scene where everything subtly goes haywire as you leave, a gentle nudge to reconsider, without the guilt trip. The thank you email flipped the script entirely, celebrating the users for helping Almosafer win two World Travel Awards in 2019. To see more Almosafer work, check out the Motion, Campaigns and Infographics pages.
Checked Out? We Won Anyway
tajawal Emails
Role: Co-Concept/Visual Designer
Scope: Post-rebrand, with rich imagery and red as the hero colour. The goal was to make emails people actually read, not just another message to ignore. Key offers and destination imagery led the design, front-loaded before the scroll to catch attention immediately and drive users to book. To see more tajawal work, check out the Social Media, Campaigns, Web and App, Infographics, Outdoor and Print pages.
The Email Packed Its Bags