Fifa Campaign


Role: Concept/Visual Designer/Animator


Scope: FIFA had strict brand guidelines on how the World Cup could be promoted, which left little room to experiment on offer cards and emails. Social media was where the creative freedom lived, so I leaned into the excitement of the destination, the energy of the crowds, the fireworks, and a nod to the Saudi team, fitting for a company with deep roots in the Arab world. To see more tajawal work, check out the Social Media, Web and App, Infographics, CRM, Outdoor and Print pages.

Social Media Posts

Emailer

In-App Banner

Emailer

In-App Banner

Gooooooaaaaaaaaal

  • Key Visual

    Social Media Post

    Emailer

    Disneyland Paris Campaign


    Role: Concept/Visual Designer


    Scope: One of many tourism board partnerships, this campaign was built to get people excited about Disneyland Paris. I leaned into the magic of Disney, Mickey, a child mid-wonder, and a subtle star added to the image to capture that feeling before anyone even reads the copy. To see more Almosafer work, check out the Motion, Infographics and CRM pages.

  • Key Visual

    Social Media Post

    Emailer

    Singapore Campaign


    Role: Concept/Visual Designer


    Scope: For this Singapore tourism board partnership, I wanted the visual to feel specific to the destination rather than generic travel imagery. Post-rebrand, the direction was heavily visual, so I shaped the imagery into the silhouette of the ArtScience Museum, Singapore's iconic lotus-shaped landmark, letting the destination quite literally define the visual. To see more tajawal work, check out the Social Media, Web and App, Infographics, CRM, Outdoor and Print pages.

Mickey Checked Into the White Lotus

Key Visual

Social Media Posts

Emailer

In-App Banner

Visa8 Campaign


Role: Concept/Visual Designer/Animator


Scope: Post-rebrand, the visual direction leaned heavily into real imagery, so I paired people in full travel mode with hand-drawn sketches of everything a trip has to offer. The grid structure was intentional, each tile a mini highlight, ordered from most to least important, so the 8% visa discount, the experiences, and the energy of travel all landed at once. Adapted across social media, email, and in-app, the campaign drove positive engagement and traffic to the website. To see more tajawal work, check out the Social Media, Web and App, Infographics, CRM, Outdoor and Print pages.

Outlook: 8% Off

0% Trading Fees Campaign


Role: Concept/Visual Designer/Animator


Scope: We were launching Rain's 0% trading fees, of which I created the concept and led the full campaign. The teaser built curiosity with round objects gradually appearing, some forming the number 0, before the reveal. The launch animation was synced beat-for-beat to the music, each hard hit landing on a key piece of information. Supporting social posts kept the 0% message consistent across the feed, all designed to drive new users to Rain by leading with what no other platform was offering. To see more Rain work, check out the Motion, Social Media, Infographics, CRM and Outdoor pages.

Press Release

Emailer

Launch Video

Teaser Video

Social Media Posts

The Zero That Broke the Internet